| The deal, starting in July, will take Northern Rock’s partnership with the Falcons past the ten-year mark, making it the longest unbroken main sponsorship in English Premiership history.
Northern Rock’s logo will appear on the front of the Falcons’ new Nike shirt, with club Commercial Director Mick Hogan stating: “Northern Rock has provided magnificent support to the Falcons as main club sponsor since 2000, and we are delighted to have extended that association.
“Northern Rock is synonymous with top class sport, and having the support of such a major organisation based in the north-east will continue to see us go from strength to strength on and off the field.”
As well as its partnership with the Falcons, Northern Rock’s commitment to north-east sport has been demonstrated by its sponsorship of Newcastle United Football Club and Durham County Cricket Club.
David Henderson, Brand Director at Northern Rock, said: “Newcastle Falcons is our longest-running sponsorship and one which has had its challenges. To establish and grow a rugby franchise in an area which is so passionate about football is a fantastic achievement. But to do so and encourage so much home-grown talent, many of whom now play at international level and have become fantastic brand ambassadors for the north-east, is very special.”
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